I am a Professor of Marketing in the Faculty of Management, University of New Brunswick. I received my PhD in marketing from Krannert School of Management, Purdue University. 

My main research interests are word-of-mouth, sponsorship, social influence, social media marketing, online advertising, cross-cultural studies, and branding. My research focuses on understanding how word-of-mouth, sponsorship, online advertising, and social media marketing affect brand equity according to national cultures and countries.

I teach Principles of Marketing, Global Marketing, and Social Media Marketing in the BBA and MBA programs at the University of New Brunswick.