Research

Journal Publications :

  1. Hsin-Chen Lin and Patrick F. Bruning. (In Press). “Guidelines for Sponsorship Signaling within Socially Complex Markets.” Business Horizons.
  2. Patrick F. Bruning, Hsin-Chen Lin, and Ching-Yi Hsu. (2022) “Crafting Solutions to Leadership Demands for Well-Being and Effectiveness.” Business Horizons. 65(5), 603-615.
  3. Hsin-Chen Lin and Patrick F. Bruning. (2021). “Sponsorship in Focus: A Review and Typology of Sponsorship Contexts.” Marketing Intelligence and Planning. 39(2), 213-233.
  4. Joan Freixanet, Iya Churakova, Josep Ralp, Hsin-Chen Lin. (2021). “Riding the Storm Out: The Short and Long Term Effects of Export Promotion on Firm Performance during an Economic Downturn.” European Journal of International Management, 16 (1), 118-147.
  5. Hsin-Chen Lin and Patrick F. Bruning. (2020). “Comparing Consumers’ In-Group-Favor and Out-Group-Animosity Processes within Sports Sponsorship.” European Journal of Marketing. 54 (4), 791-824.
  6. Patrick F. Bruning, Bradley J. Alge, and Hsin-Chen Lin. (2020). “Social Networks and Social Media: Understanding and Managing Vulnerability to Social Influences in a Connected Society.” Business Horizons. 6(6), 749-761. Download PDF
  7. Patrick F. Bruning, Nick Turner, and Hsin-Chen Lin. (2020). “Transformational Leadership, Group Affective Tone, and Group Member Social Inferences: A Leadership Complementarity Perspective.” Canadian Journal of Administrative Science. 37 (4), 383-395.
  8. Hsin-Chen Lin, Patrick F. Bruning, Nina D. Cole, Douglas H. Flint, Chanrith Ngin, and Vivien Supangco (2019). “Exploring Justice Judgment Patterns in Asia: A Four Country Multi-Group Latent Class Analysis.” International Journal of Human Resource Management. 30 (2), 306-339.
  9. Lovika Soral and Hsin-Chen Lin. (2019). “What Should Canada Export under the CETA? An Examination of the Canada-European Trade Agreement for the Aircraft Sector.” Workplace Review, October, 3-16.
  10. Patrick F. Bruning, Bradley J. Alge, and Hsin-Chen Lin. (2018). “The Embedding Forces of Network Commitment: An Examination of the Psychological Processes Linking Advice Centrality and Susceptibility to Social Influence.” Organizational Behavior and Human Decision Processes, 148, 54-69.
  11. Hsin-Chen Lin and Manohar U. Kalwani. (2018). “Culturally contingent electronic word-of-mouth signaling and screening: A comparative study of product reviews in the United States and Japan.” Journal of International Marketing, 26 (2) 80-102.
  12. Hsin-Chen Lin, Patrick F. Bruning, and Hepsi Swarna (2018). “Using Online Opinion Leaders to Promote the Hedonic and Utilitarian Value of Products and Services.” Business Horizons, 61 (3), 431-442.
  13. Hsin-Chen Lin and A. Jane Dunnett. (2018). “An Exploration of Parental Preferences for Child Care Services in Atlantic Canada.” Services Marketing Quarterly, 39 (1), 49-63. 
  14. Hsin-Chen Lin, Hepsi Swarna, and Patrick F. Bruning (2017). “Taking A Global View on Brand Post Popularity: Six Social Media Brand Post Practices for Global Markets.” Business Horizons. 60 (5), 621-633.
  15. Hsin-Chen Lin. (2017). “How Political Candidates’ Use of Facebook Relates to the Election Outcomes.” International Journal of Market Research. 59 (1), 77-96.

Research Honors and Awards:

  1. Faculty of Management Excellence in Research Award 2014-2020
  2. University of New Brunswick Merit Award 2019
  3. Harrison McCain Foundation Young Scholars Awards 2018
  4. Faculty of Business Administration Annual Research Award 2018
  5. AMA American Marketing Association Sheth Foundation Doctoral Consortium Fellow 2012

Research Grants and Scholarships :

  1. SSHRC Insight Grant 2020-2025 (PI, CAN$99,055)
  2. SSHRC Insight Grant 2020-2024 (Co-investigator, CAN$97,958)
  3. SSHRC Insight Development Grant 2018-2020 (PI, CAN$46,586)
  4. University of New Brunswick University Research Fund Award 2018-2019 (CAN$7,000)
  5. University of New Brunswick University Research Fund Award 2016-2018 (CAN$7,000)
  6. New Brunswick SEED Program Funds: Summer 2017 (CAN$12,852), Summer 2018 (CAN$11,026), Fall 2018 (CAN$7,200)
  7. Canada Summer Jobs Fund 2021 (CAN$2,467)
  8. University of New Brunswick Faculty Development Fund Awards: Fall 2014 (CAN$2,750), Spring 2015 (CAN$2,750), Spring 2016 (CAN$2,750), Spring 2017 (CAN$2,750), Spring 2018 (CAN$2,750), Spring 2019 (CAN$2,400)
  9. University of New Brunswick Start-up Fund 2014-2015 (CAN$5,000)
  10. Purdue University Research Assistant Fellowship 2009-2012 (US$54,000)
  11. Governmental Scholarship for Overseas Study 2006-2009 (US$133,390)
  12. Ci-Yu-Gong Scholarship 1998-2004 (NT$18,000)